We're Taking You Inside: Announcing Born in Action—The Licensing Industry's First Behind-the-Scenes Vlog Series
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
Digital Licensing Is Eating the World: What Gaming Expert Simon Kay Knows That Most Licensors Don't
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
How Care Bears Became Cool Again: Strategic Lessons from Charlotte Payne on Reviving Nostalgic Brands
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
What I Learned About Location-Based Entertainment from Theme Park Expert Annabel Rochfort
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
The Unsung Heroes of Licensing: What Product Development Really Takes with Jenna Chalkley
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
Born to License Supports WOLFpak in Launching Their First Paramount Collection Featuring Danny Phantom
WOLFpak, the performance-driven lifestyle and gear brand, has officially launched its first collection in partnership with Paramount, introducing a new line of Danny Phantom bags and removable patches. This release marks WOLFpak’s debut collaboration with the studio and expands the brand’s growing footprint within licensed pop-culture products. Born to License served as WOLFpak’s licensing agency throughout the process, securing the rights to the Danny Phantom IP and supporting product development and approvals.
Born to License Helps Plum Deluxe Turn their peanuts collection Into a Holiday Hit
At Born to License, nothing excites us more than seeing our licensees reach new milestones—especially one as meaningful as their first licensed product launch. This season, we’re proud to celebrate Plum Deluxe and the debut of their Plum Deluxe x Peanuts Holiday Tea Collection, a collaboration that has already seen impressive traction since hitting the market.
5 Essential Legal Insights from My Conversation with Entertainment Attorney David Schnider
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
Born to License Manages WOLFpak x Chucky Collection Launch with Universal Studios
WOLFpak’s first official Universal collaboration features limited-edition bags, patches, and tees, blending high-performance design with Chucky’s iconic horror style.
Hippo Blue releases Tim Burton’s The Nightmare Before Christmas collection, in deal managed by Born to License
Hippo Blue is keeping the licensing momentum going with another standout launch—and this one’s got a spooky twist. After a year filled with fan-favorite collections featuring Disney Pixar’s Toy Story, an adult Star Wars range, and a whimsical Disney Classics drop, the Australian brand is diving headfirst into the world of Tim Burton’s The Nightmare Before Christmas.
5 Future-Focused Insights from My Conversation with Licensing Industry Leader Sharon Weisman
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
5 Essential Lessons from My Conversation with Fira X Wear's Jasmine and Vincent
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
5 Powerful Takeaways from My Conversation with Content Creator Caleb (The Collab King)
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
5 Game-Changing Insights from My Conversation with Former Wiggles Global Brand Manager Michelle Ahern
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
5 Key Takeaways from L.A. Comic Con 2025
5 Key Takeaways from LA Comic Con 2025
Our VP of Licensing, Alyssa Gourlay, attended LA Comic Con to support two of our exhibiting partners—Keepsake and Total Chaos—and returned with valuable insights into emerging trends and consumer behavior in the entertainment merchandise landscape. Here are five key observations from this year's convention.
5 Signs Your Business is Ready to License IP (And How to Get Started)
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
5 Breakthrough Insights from My Conversation with Hasbro's Julia Kamoda
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
How Much Does Licensing Really Cost?
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.
5 Game-Changing Insights from My Conversation with Funko's Lucy Salisbury
Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.