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Born to License Supports WOLFpak in Launching Their First Paramount Collection Featuring Danny Phantom

WOLFpak, the performance-driven lifestyle and gear brand, has officially launched its first collection in partnership with Paramount, introducing a new line of Danny Phantom bags and removable patches. This release marks WOLFpak’s debut collaboration with the studio and expands the brand’s growing footprint within licensed pop-culture products. Born to License served as WOLFpak’s licensing agency throughout the process, securing the rights to the Danny Phantom IP and supporting product development and approvals.

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Born to License Helps Plum Deluxe Turn their peanuts collection Into a Holiday Hit

At Born to License, nothing excites us more than seeing our licensees reach new milestones—especially one as meaningful as their first licensed product launch. This season, we’re proud to celebrate Plum Deluxe and the debut of their Plum Deluxe x Peanuts Holiday Tea Collection, a collaboration that has already seen impressive traction since hitting the market.

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Hippo Blue releases Tim Burton’s The Nightmare Before Christmas collection, in deal managed by Born to License

Hippo Blue is keeping the licensing momentum going with another standout launch—and this one’s got a spooky twist. After a year filled with fan-favorite collections featuring Disney Pixar’s Toy Story, an adult Star Wars range, and a whimsical Disney Classics drop, the Australian brand is diving headfirst into the world of Tim Burton’s The Nightmare Before Christmas.

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5 Key Takeaways from L.A. Comic Con 2025 

5 Key Takeaways from LA Comic Con 2025 

Our VP of Licensing, Alyssa Gourlay, attended LA Comic Con to support two of our exhibiting partners—Keepsake and Total Chaos—and returned with valuable insights into emerging trends and consumer behavior in the entertainment merchandise landscape. Here are five key observations from this year's convention. 

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How Much Does Licensing Really Cost?

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

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